Rage Candy Bar Product Packaging
Rage Candy Bar is a fictional medicinal item from the widely known Pokémon franchise. In this project, my goal was to bring this item into the real world to be sold as both a food item as well as a collectible for fans of the series to display.
Bringing Fiction to life
Refreshing the original box sprite and refining it into a brand identity.
During the development process of the project, I wanted to ensure the packaging of the real product shared similarities and resembled the original box sprite from the franchise. Without this, collectors may not be as excited to display the product and patrons would be less likely to consider the product to be associated with the franchise.
Throughout the packaging, I also placed an emphasis on certain Pokémon known to be invigorated or associated with rage. This decision ties the product directly back to the Pokémon franchise and highlights in-game ties to the product.
Original Sprite
Real-life Packaging Solution
Product Package
Front
Back