Denver botanic Gardens Case Study
What does it mean to nurture life? How does the Denver Botanic Gardens nurture aspects of life? These questions led this self-driven case study in which I found a unique story that drives the Denver Botanic Gardens mission and utilized it to develop a variety of branded applications. I set out to show how this distinctive garden in the middle of Denver aims to assist the individual, the community, and life itself to grow, develop, and flourish.
The Denver Botanic Gardens isn’t just a simple garden, it’s a window into a new world, a portal to a place where every aspect of life is nurtured and cared for. Whether it’s growth, comfort, research, community, connection, diversity and all things in between - the Denver Botanic Gardens strives to help you develop and bloom as a person. Simply put, it nurtures life.
THE STORY, The Brand
Throughout my discovery phase of the project, there was one word that became extremely prominent - Nurture. The idea of this portal to a place that aims for growth and development on all aspects of life is the prominent theme for this brand identity and is present in the branding materials that I have developed.
Meet the gardens
Meet the gardens
The Denver Botanic Gardens strives to nurture diversity across all forms of life - especially in its flora. I developed four additional sub-logos to highlight the unique variety of life that can be found in the main sections of the garden.